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SPARK 2019 CONFERENCE

STRATEGY
Advancing Decisions

Together.

Equifax and FICO introduce the Data Decisions Cloud
®

BY: AMY GRAYBILL, INNOVATION DESIGN & ORCHESTRATION
AND PETER MAYNARD, PH.D, STRATEGIC CLIENT ENGAGEMENT

isa Yannon is the Director of Quantitative Analysis at Key Bank. Like many
of our customers, Ms. Yannon feels overwhelmed with the “deluge of data”

available to her business.
According to Gartner, the “deluge of data” creates a challenge and an
Lopportunity. Along with augmented analytics and continuous intelligence,
Gartner identified explainable AI as “among the top trends in data and analytics

technology that have significant disruptive potential over the next three to five years.”

Equifax and FICO have recently teamed up to tackle one of the top 10 disruptive trends in 2019.
At Spark, they introduced the Data Decisions Cloud which integrates the Equifax Ignite platform
®
differentiated data and analytic management with FICO Cloud applications and the FICO
Decision Management Suite (DMS), a digital decisioning platform.

FICO and Equifax are planning to release three pre-built solutions later this year:
• A connected system for real-time access to raw and trended data
• A compliance-as-a-service solution to support their anti-money-laundering and know your

customer obligations across the customer lifecycle.
• An integrated FCRA-
compliant pre-screen
marketing automation
solution that develops

FCRA-compliant
campaigns to acquire
and retain customers.

WWW.EQUIFAX.COM/SPARK