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DATA & ANALYTICS
EQUIFAX DEVELOPER CENTER
Accelerating innovation by providing
on-demand access to our powerful
INSTATOUCH
APIs in a secure environment
that’s easy to test in a sandbox,
InstaTouch ID provides real- integrate and get to market
time, authenticated consumer faster than ever before.
identification to provide faster
mobile transactions with less friction. Alida Fazlagic, Liana Durkin
The demo showed how InstaTouch
instantly identifies the device user by
cross-referencing mobile carrier and
UST GLOBAL DATA ON
DEMAND Equifax data, and prepopulates MEASURE IMPACT,
on the consumer’s mobile CREATE DEMAND
Working with UST to rapidly device. Optima Hub connects the user
create a prototype that allows users journey and the buyers response.
on-demand access to Archive data. LaVonne Straley The session demonstrated practical
Fast iteration cycles means that the IGNITE | big data use cases by measuring media
customer’s needed functionality can ANALYTICS TO impact with advanced modeling and
be addressed quickly and applied PRODUCTION offering simulations and real time API
for immediate feedback. feeds to put attribution into market.
Traditionally, analytics Robby Bryant
James Bond
Vivek Sarin development and insights
execution are disconnected
processes.The demo showed how to

UST GLOBAL close the gap with less friction using DATA DECISIONS
FORECASTING MADE Advanced Modeling Engine (AME) CLOUD
EASY and Attribute Engine (AE).
Equifax and FICO showcased
Bob Crutchfield
UST, Moody’s and Equifax Ryan Baltes the full integration that will improve
have identified the best ways to strategy development and drive better
showcase predictive capabilities of decisions across the consumer life-cycle,
CreditForecast.com. Combining the including: better targeting, quick testing,
latest technology with the existing scorecard development made easy
platform allows the team to take SYNTHETIC ID with best in class data, easily access
analytics in a new direction and FRAUD’S REALITY market trends, peer trends and
support user requests. Businesses need to quickly more.
detect synthetic identity related
James Bond risk. Using patent pending machine Amy Graybill
Vivek Sarin Lamar Shahbazian
learning solutions, the demo visualized
how synthetic identity is captured and
reinforced the volume and scale of
the financial impact from detected
synthetic identities.

Sri Tirunellayi
Cori Shen

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