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DATA & ANALYTICS

5.4B
2.2B People with
People with mobile phones MOBILE
landlines
GROWTH
CONTINUES
5.3B THROUGH
2.8B People with

People with electricity 2020
cars
By 2020, more people
4.5B will have mobile phones

People with than electricity at home
4.5B bank accts
People with SOURCE: CISCO 2016
VISUAL NETWORKING
running water INDEX FORECAST

smart refrigerator – this interaction with the For example, global airline employees logging

device represents the consumer’s behavior in from around the world or call center workers
which may be used for authentication. When sharing devices, accounts, and devices may
our behaviors become extensions of our activate alarms. Equifax data scientists and
identity – how we walk, talk, or order food – fraud experts developed a solution to isolate

authentication and verification solutions must the noises from the signals.
distinguish between what is signal and what is
noise. STATIC IDENTITY SOLUTIONS CAN
NOT COMPETE
SIGNAL AND NOISE LIFECYCLE As consumers change devices, social
Given we all are using device related signals, media accounts or other extensions of their
a logical point of reference can be mobile identity, identity solutions must recognize

devices, which are used to interact with the consumer’s identity is just as dynamic.
businesses as well as verify and authenticate If businesses do not anticipate the liquid
identities. These same identity signals evolve. nature of today’s consumer, the business will
Some of the signals may evolve into noises. constantly play catch up.

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