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DATA & ANALYTICS
        Welcome.









           t was a true pleasure to see more than 225 customers and partners attend Equifax
           Spark 2019 – our first customer-focused data, analytics and technology event at the
           Omni and SunTrust Park in Atlanta.
           Spark welcomed professionals from a wide range of industries and geographies with

      Ia collective focus of making Smarter Decisions Together.


        We gathered a great mix of industry leaders including Chief Risk Officers, Chief Product
        Officers, Chief Data & Analytics Officers, Chief Innovation Officers as well as a wide range of

        data science executives and practitioners to participate in the two-day customer event.

        With a focus on innovation, we tailored content into 30+ breakout sessions focused on tracks of

        data, analytics, technology and trends. We mixed a lot of fun into our time together as well.

        This publication showcases many of the facets of Spark: the excitement, the collaboration,

        the impactful stories, and highlights from several popular breakout sessions. Hopefully this
        resurfaces great memories if you were with us, and an opportunity to engage and understand
        more if you were unable to attend Spark this year.


                                                   Our focus is our customers and partners. Your
                                                   participation and passion made this event great. Thanks
                                                   for being a part of the journey as we execute on what’s

                                                   next together!







                                        PRASANNA DHORÉ                 KEY REPRESENTATION
                                        CHIEF DATA AND
                                        ANALYTICS OFFICER                      BY JOB FUNCTION



                                                               C-Level/Senior Mgmt              29%
                                   Our message

                           about information                   Risk                             24%
                                       asymmetry               Data & Analytics                 21%

                                     reached key               Sales                  29+24+21+10+10+6
                                                                                                10%
                              decision makers

                           across business &                   Product                          10%
                                   data science.               Other                            6%






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