Page 7 - spark_ezine

DATA & ANALYTICS

DISTRIBUTION OF TOTAL US POPULATION:

THIN, THICK OR UNSCORABLE

Unscorable Thin Thick

27.0% 71.3%
CREDIT
DATA
ONLY 1.7%

CREDIT AND 23.9% 76.0%
ALTERNATIVE
DATA
0.1% By adding

alternative data, over

11.4M consumers
shift to thick file

So What??

NEARLY 50M EXTRA THIN FILE CONSUMERS
WILL HAVE MORE TRADE LINES, EVEN THOUGH
THEY ARE NOT YET THICK FILE CONSUMERS

ALTERNATIVE DATA BETTER DESCRIBES

MILLENNIALS | % THIN FILES BY GENERATION

CREDIT DATA CREDIT AND
ONLY ALTERNATIVE DATA

MILLENNIAL
44.6% 40.2%

GENERATION X
22.2% 18.3%
3.1M Millenials

added to thick
BABY BOOMER
17.4% 13.6% file segment

TRADITIONALIST
28.6% 23.1% SOURCE: EQUIFAX DATA 2018

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