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SPARK 2019 CONFERENCE

TRENDS IN IDENTITY
Evolution

of ID.

Protecting identity in the fight against fraud in today’s digital world

BY: JOHN RAY, ENTERPRISE FRAUD & IDENTITY ANALYTICS LEADER

EDITOR’S NOTES

People across the globe connect more BEHAVIORS AS EXTENSIONS OF

often and through more channels than ever IDENTITY
before. In 2018, India alone had 560 million Historically in the US, businesses relied on
internet subscribers, and these mobile users modalities like name, address, date of birth,
consumed 8.3 gigabits of data each month and social security numbers for authentication

on average. By 2020, 5.4 billion people across and verification, thus an extension of an
the globe will have mobile phones. While individual’s identity. Today emails, phone
connectivity alone cannot shorten the credit numbers and social media accounts are other
invisible’s journey from thin to thick files, forms of authentication and verification –

connectivity will directly impact identity and further extending our identity.
fraud business practices – the very practices
essential for solving information asymmetry. Now smart appliances and other IoT – Internet
of Things – devices enable businesses to
John Ray discusses the evolution of identity authenticate based on an individual’s behavior
and navigates the increasingly complex – more aptly put: when an individual uses
landscape of identity and fraud. a device – say, order groceries through a

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